The+Go+Expo

The Go Expo is a hypothetical Canadian design exposition which showcases the design of the Go Train and its influence to the GTA. This project was made for CCT352- History and Practice of Design. This assignment was intended to encourage research into some aspect of Canadian Design.

 The Above Image Was Designed By Neeta Ramsaroop In Fall/Winter of 2010


 * __GO EXPO__ **

 The “GO EXPO” poster uses a scheme showing the relationship to //simple geometric// forms in order to illustrate the train. The train is easily identifiable and the proportions are fundamentally the same of the 1975 Bi-level Bombardier Train, which is most identifiable to GO commuters and those that live in the vicinity of one of the seven tracks. Stencil font was used on the blue line stop “York University” where the expo would be taking place. The Font is reminiscent of the Simple GO Logo with spaces between the letter’s joints, which makes it appropriate for the expo as it ties with the theme of simple recognizable and iconic. The Family of type it originated from is “Clarendon” as the transition between the verticals and sheriffs are slightly curved. The Poster is of a train leaving the Toronto area (Union) heading towards the York University Train Stop; it accurately depicts (colour wise) the other six GO lines and their position in relation to Toronto. The stops are replications of the site map stops which represent each station with white circles outlined in black. The expo is meant to showcase the 35years of both the logo and the train. The Train itself is the center of the poster containing the signature green logo which is easily recognizable. The train is driving towards the York University stop in the evening, depicted by the sun setting, as the expo starts at 6:00pm. The text “GO EXPO” replicates the GO symbol as it is easily readable by commuters and is eye catching as the bold black (outlined in GO green) is a striking contrast to the warm red of the sun setting. The art direction for this poster was simple, clean and informative, using various sizing in fonts and capitalization to emphasize certain points, as well as accurate colours according to the GO Map as well as Logo. The poster is simple and readable in order to capture the brief attention of rushed commuters, therefore only essential information is provided and a website is printed for further information.

 Cunneyworth, G. (2009, 05). //The Design History of the Go Transit Logo//. Retrieved 10 16, 2010, from gregcunnyworth: http://www.gregcunneyworth.com/files/goTransit.pdf
 * __Works Cited__ **

 gotransit.com. (2010, 10 16). //Redirect to GOTransit.com English home page//. Retrieved from GO Service Map: http://www.gotransit.com/publicroot/en/schedules/sysmap.aspx

 Margolin, V., & Buchanan, R. (1995). //The Idea of Design.// Massachusetts: MIT Press.

 Mccloud, S. (1994). In //Understanding Comics The Invisible Art.// New York: Harper Paperbacks.

 Rush, C. (2010, 10 16). //GO warns of more delays - Transit Toronto - Newspaper Archive//. Retrieved from Transit Toronto - Weblog: http://transit.toronto.on.ca/archives/data/200701021725.shtml